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Ghana’s tourism industry, once seen as a driver of economic growth and cultural diplomacy, is in decline due to weak commitment, poor direction, and a lack of consistent domestic marketing, the Africa Tourism Research Network (ATRN) has warned. In a statement signed by its President, Emmanuel Frimpong, ATRN said consultationsContinue Reading

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Forget the usual “sun, sea, sand, and untarred road” narrative. Ghana’s tourism journey is a vibrant tapestry woven with threads of rich history, vibrant culture, stunning landscapes, and electrifying energy which have always held immense tourism potential. The Ghana Tourism Authority (GTA) has masterfully leveraged this unique identity, crafting marketingContinue Reading

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