Ghana’s Tourism Sector in Decline, ATRN Warns

Ghana’s tourism industry, once seen as a driver of economic growth and cultural diplomacy, is in decline due to weak commitment, poor direction, and a lack of consistent domestic marketing, the Africa Tourism Research Network (ATRN) has warned.

In a statement signed by its President, Emmanuel Frimpong, ATRN said consultations with stakeholders in six regions showed hotels, restaurants, and attractions struggling to draw visitors.

“Tourism thrives on vision, promotion, and leadership. Unfortunately, Ghana’s sector is lagging because authorities have not provided the sustained direction or marketing drive required to keep the country competitive,” Mr. Frimpong said.

The group noted that international arrivals and domestic tourism had dropped, with hotels, tour operators, and iconic sites recording major revenue losses. Stakeholders cited poor policy implementation, lack of long-term vision, weak promotion of cultural and natural assets, and the absence of nationwide domestic tourism campaigns as major setbacks.

ATRN warned the decline threatens jobs, local livelihoods, and Ghana’s reputation as a preferred West African destination. It urged the Ministry of Tourism, Arts and Culture and the Ghana Tourism Authority to act quickly by:

• Launching a strong domestic tourism campaign

• Setting clear growth targets and roadmaps

• Prioritising funding for marketing and infrastructure upgrades

• Partnering with private sector and communities

• Investing in training and customer service

Despite the challenges, ATRN said Ghana can revive its tourism fortunes with renewed leadership, stronger commitment, and more aggressive promotion.

Source: GNA